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Boston's Trinidad style Carnival: Founded 1973 by Ken Bonaparte Mitchell 1942-2008 ~ CELEBRATING 40 YEARS

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Audience Profile

Boston’s Caribbean American community celebrated its first Trinidad Style Carnival in 1973. It was founded by Ken Bonaparte Mitchell (1942 -2008). In the 40 years of its existence, it has grown from a couple of bands and limited support to over several dozen bands and attracts an estimated 300,000 visitors each year.

They arrive from cities across North America, and the Caribbean. Several Caribbean countries are represented in the parade such as Jamaica, Barbados, Antigua, Dominica, Haiti and Trinidad & Tobago. Several African countries and American High School parade bands have participated.

Some sponsors do have floats in the parade and several political leaders including the Governor of Massachusetts, Deval Patrick and his wife have opened Boston’s Trinidad Style Carnival.

The typical visitor is of Caribbean descent, however over the years many non Caribbean nationals have been attending the events, several of whom have gone on to participate in the parade. Boston’s Trinidad Style carnival is held in August, the weekend before Labor Day. The planned events are: Kiddies Carnival, King & Queen Show, Jouvert, Parade and Boat cruise. During months of May - August a multitude of cultural events are planned by several promoters and organizations.

The Numbers

Web site ~ Average over 24,000 pages viewed per month
Kiddies Carnival ~ 3,000 to 5,000 visitors
King & Queen Show ~ potential 2,500
Jouvert ~ 5,000 to 10,0000
Parade ~ 300,000 to 500,000 visitors

Advertise Rates

AD RATES WEB

SIZE	12X	6X	3X	1X	Location
500 X 40	$350	$180	$90	$35	Top Banner
380 X 100	$145	$75	$40	$25	Column Right
300 X 60	$120	$65	$35	$12	Column Left
220 X 100	$85	$45	$25	$9	Column Right

These rates are for home page. reduce cost by 10% for any other pages

Carnival History Slide show Rates: $45.00/month (3 month minimum). Here is what you get, one 4 seconds delayed slide with information about your business, link to your business web site and name, phone# and address listed as the sponsor. (see above show example)

Band Sponsor

To sponsor the King & Queen Show, Jouvert and Kiddies Carnival (Contact CACAB), for Jouvert (Contact Jouvert Committee) and Band launching and the Parade bands (Contact Mr. Michael Smith 617.512.7803). The promotional opportunities are endless and your business or service will reach a unique target audience of over 500,000 people on the day of the parade and well over 1 Million over the entire carnival season.

Contact the promotion department, either by our email form or phone 617-512-7803. Thank you for your support.

SOURCE: Leonard Communication

KIDDIES CARNIVAL
Sunday, August 18, 2013

Kiddies Carnival – A day of fun for children and their families.  There is seating capacity for about 5,000 people in White Stadium. There are other entertainment such as Steel band music by young pannist, face painting, dance and lots of Caribbean and American food on sale. Kiddies Carnival is probably the only event in Boston totally dedicated to the family during the month of August. This environment is ideally suited for companies needing access to the family such as Toys R Us, Car seat manufactures and business needing access to the family directly.

KING & QUEEN SHOW
Thursday, August 22, 2013

The King & Queen Show is held at the Reggie Lewis Center, Boston. It features the larger costumes which are part of each band’s presentation for the season. This is an opportunity for the audience to experience and see the costumes up close. Many in the audience wonder if the individuals parading the costumes can really maneuver them as easily as they do.  Entertainment is provided by Steel bands, local artists and an assortment of international Soca artists. Past entertainers have been The Shadow, Crazy and Shurwayne Winchester

JOUVERT
Saturday, August 24, 2013

Jouvert begins very early (about 6:00AM) and participants wear costumes of their own design. It is typically dark in terms of presentation and very humorous. An estimated 5,000 to 8,000 people attend this event, most arriving from out of town for the parade later on that day. To register or sponsor contact the Jouvert organizers link for details

PARADE
Saturday, August 24, 2013

The Parade starts at 1:00 pm and moves along Blue Hill Avenue and culminates in front of Franklin Park Zoo for a distance 1.5 miles. The food court located in front of the Zoo, which features Caribbean and American cuisines and includes arts and crafts. several sponsor opportunities are available